Challenge
The physical atmosphere was strong, but the digital experience did not carry the same lightness, rhythm and premium feeling.
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Hospitality · Art Direction · Web
Icon Beach
A beach web experience combining a premium boho identity with cinematic motion, refined typography and mobile-first storytelling.
YEAR2026
TYPEConcept
STACKPHP · Tailwind · GSAP
Solution
A restrained palette, strong image areas, thin-bold type contrast, controlled watermarking and device-aware motion system were developed.
The System
The result does not imitate the beach experience; it reinterprets it digitally in a more distinctive and mobile-friendly way.
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